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Clickbait, Selective Framing, and Trust in Media episode artwork

Apr 12, 2026 18 min

Clickbait, Selective Framing, and Trust in Media

from Maxim Institute Podcast Hosted by Maxim Institute Podcast

Trust in New Zealand media remains low. According to the Edelman Trust Barometer, it’s our country’s least trusted institution. In this episode, we discuss how selective reporting, misleading headlines, and other journalistic sins have contributed to this verdict. We look at recent examples that help explain why, including headlines about fuel shortages and reporting on crime. If the media want to regain public trust, the solution isn’t to focus on clicks; it’s to give people what they really want—stories reported fairly and accurately. Subscribe to the podcast wherever you listen: Apple Podcasts: ⁠⁠https://podcasts.apple.com/us/podcast/maxim-institute-podcast/id1479360000⁠⁠ Spotify: ⁠⁠https://open.spotify.com/show/143hZZxSmJ8VlcNDJ0eRU6⁠⁠ iHeartRadio: ⁠⁠https://www.iheart.com/podcast/269-maxim-institute-podcast-120365669/⁠⁠ Receive our latest columns and podcasts straight to your inbox: ⁠https://maximinstitute.substack.com/⁠⁠ Subscribe to Maxim’s monthly newsletter: ⁠⁠https://www.maxim.org.nz/subscribe

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Clickbait, Selective Framing, and Trust in Media

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