Client-Centric Marketing, with Mark Schaefer

Client-Centric Marketing, with Mark Schaefer Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark's new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.   What you'll learn about in this episode: Marketing lies: the battle between consumers and marketers How emotional connection and marketing go hand-in-hand Why you should always make your clients the "hero" of the story The most effective methods of marketing in today's climate Why being "of the community," instead of "from the community" makes a big difference to today's consumers What is consensual marketing What should you be doing to ensure your marketing is customer-centered  Resources: Website: https://businessesgrow.com/blog/ Facebook: https://www.facebook.com/mark.schaefer3 LinkedIn: https://www.linkedin.com/in/markwschaefer/ Twitter: https://twitter.com/markwschaefer   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA's free Coronavirus Survival Kit: www.pilmma.org/free-resources/  PILMMA's Super Summit: https://pilmma.mykajabi.com/pilmma-super-summit-2021 PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma