Client Connection, Retention & the Future of Beauty with Jena Mehlberg

Send us Fan MailIn this episode, Katarina Forster sits down with Jena Mehlberg, a seasoned beauty industry professional and entrepreneur with nearly two decades of hands-on experience.Jena’s journey in beauty began early. Inspired by her mother, who owned a massage therapy business, she launched her own mobile beauty business at just 19 years old. Over the years, she grew that mobile venture into a successful brick-and-mortar salon, which she owned for eight years before selling it to pursue her next chapter in tech.Having worked in nearly every role — employee, renter, salon owner, and employer — Jena brings a rare, well-rounded perspective to the conversation. With a degree in Business Management and a passion for blending beauty with business strategy, she has spent the past three years coaching beauty professionals across the country.In 2024, Jena began building her own CRM platform designed specifically for the beauty industry, aiming to bridge the gap between beauty and technology. Her mission is to create tools that elevate the client experience while empowering beauty pros to grow, streamline, and adapt in a rapidly evolving landscape.Beyond her work in salons and software, Jena has spoken at conferences nationwide, sharing her expertise on entrepreneurship, women’s empowerment, diversity in beauty, and creating authentic client experiences. She uses her platform to advocate for greater representation industry-wide. Outside of work, she is a proud mom to her son, Hayden, who already mirrors her entrepreneurial drive and love of travel.What We Cover in This EpisodeBuilding long-lasting client relationshipsThe deeper emotional meaning behind beauty servicesJena’s shift from service provider → educator → tech founderClient retention strategies that actually workHow automation can support human connectionThe future of beauty with AI and emerging technologyThe importance of constant education and mindset workCreating emotional and transformative experiences for clientsNavigating growth and adaptation in a fast-changing industryThis conversation is packed with insights for beauty professionals at every stage, whether you're behind the chair, educating, or building something new.Connect With JenaSalon Software: https://salonflow.io/homeMastering Beauty Academy: https://www.catalystbeautygroup.com/mbaInstagram: @jenamehlbergFacebook: Jena Mehlberg📲 Connect with Me:Instagram: @your.master.aestheticianJacksonville Florida Spa: @your.honest.glowWebsite: yourhonestglow.comSubstack: substack.com/@katarinaforsterPodcast: Unwritten Beauty Talks — available on Spotify, Apple, and all platforms