Client Expectation Management and Optimizing the iPad

Alan Bleiweiss, an SEO consultant at HeyDudeWheresMySite.com, then talks to Virginia about the challenge of setting client expectations up front and how an SEO site audit establishes a foundation of understanding and communication so important for any project. The Bruce Clay team take a high-level view of the marketing big picture and discuss the recent launch of the Apple iPad and how it might be worth an SEOs time to consider optimizing their content for the device.