Clients Who Bait and Switch

Whether intentional or not, sometimes a client is…

An episode of the The Speak Easy Podcast podcast, hosted by Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms, titled "Clients Who Bait and Switch" was published on February 13, 2024 and runs 17 minutes.

February 13, 2024 ·17m · The Speak Easy Podcast

Summary

Whether intentional or not, sometimes a client is disingenuous about the end goals of a project. For whatever reason, they are not upfront with their initial objective, and massage the creative process through nitpicking and endless revisions to achieve an end product that is decidedly different from what was agreed upon. In situations like these, it’s the job of the creative to advocate for their team, and explain to the client why nitpicking creative or playing it safe doesn’t serve their audience, and doesn’t serve their message. This is a tricky situation to be in, and it takes experience to successfully explain to a stubborn client why being upfront allows you to build them the product they need. This week, we share our own experiences with the dreaded client “bait and switch”, and break down how we work towards a successful end goal when confronted with these situations.

Episode Description