Cliff Branch

Author and longtime entrepreneur Cliff Branch joins John Boitnott on From the Ground Up to discuss the unconventional career that took him from selling stereo equipment to college students to building nationwide businesses—and eventually to writing about American politics and culture. Branch shares the story behind his new book, American Made 2016 to 2026: A Nation in Turmoil, and explains why he felt compelled to document a decade of political upheaval. The conversation explores entrepreneurship, media fragmentation, social media, artificial intelligence, political polarization, and Branch's belief that Americans across the political spectrum need to stay informed, participate in their communities, and vote.