Cliff Kim - Fender Musical Instruments Corporation - President

Cliff Kim is a senior leader at Fender Musical Instruments Corporation, currently serving as Vice President of Growth Strategy, Digital Products and President of Fender Play, the company’s digital learning platform. At Fender, he leads efforts to grow both physical and digital business through data-driven insights, conversion optimization, and consumer research, helping evolve how players discover and engage with Fender’s products and services. During his tenure he played a key role in initiatives like PlayThrough, which significantly expanded Fender Play’s user base, and contributed insights that shaped resources like the Beginners Hub for new musicians. Before Fender, Kim held analytics and strategy roles at major brands including Live Nation Entertainment, ESPN, and Yahoo!, blending analytics with storytelling to drive growth and strategic decision-making. He is a graduate of the University of California, Riverside and is based in Los Angeles.