Cliff Nonnenmacher

Cliff Nonnenmacher is a lifelong entrepreneur whose journey began at age 8, selling golf balls outside country clubs. By 19, he launched what’s believed to be the first food delivery subcontractor for McDonald’s in the U.S.—decades before Uber Eats. He later ran watersport concessions, owned a video store, and distributed the Fun Noodle nationally. At 21, Cliff took his self-built trading portfolio to Wall Street, landing a role at Morgan Stanley. In 2003, he transitioned into franchising and never looked back. Cliff has owned, operated, and scaled multiple franchise brands and helped develop others internationally. With over 25 years of experience in franchising, finance, and business, he now mentors aspiring entrepreneurs and franchise owners. Cliff is the founder and CEO of Franocity, is the host of Pursuit of Profit, the #1 podcast in franchising, and author of Beyond The Brand – The Entrepreneur’s Guide to Fearless Franchising. He lives in Delray Beach, Florida, with his wife Nicole and their son Chase.