Climate Action in Travel: Lots of Talk but Not Enough Action

While being a vehicle for job creation, prosperity and equality, if out of control, travel and tourism can damage precious ecosystems and biodiversity. Climate action was accelerated during the pandemic, where travel businesses took advantage of the pause to rethink their corporate strategies and supply chains to drive cost efficiencies. The intersection of climate action and green technology is a sweet spot for innovation for travel brands and destinations on the pathway to net zero.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.