Climate News For The Masses - Anna Robertson, The Cool Down

"Anytime we've had to do something hard in human history, we've needed the public to understand and get on board with this future. And so, what we're trying to do is quite simply to reach mainstream audiences…become America's first mainstream climate brand and reach people who do have a level of concern and awareness about what's happening, but don't know where to start or what to do." Anna Robertson on Electric Ladies Podcast   As we face the momentous midterm election in American history (and PLEASE VOTE), one of the issues on the ballot in the faces of the candidates and control of the Senate and House is whether the country continues to pass legislation like the Infrastructure Act and the Inflation Reduction Act that address climate change to save our communities, air, water, lives and livelihoods. But we need more information reaching the "unconverted," or people who still don't understand climate change and what they can do.   Enter Anna Robertson, co-founder of The Cool Down, a new nonpartisan news media platform designed specifically to reach the masses, the confused, the "unconverted" about climate change-related issues and solutions. Anna is a master storyteller who spent decades in network news, mostly at ABC News, and a mom who has personally experienced the threats of climate change. Listen to her explain it on Electric Ladies Podcast in this engaging conversation with host Joan Michelson. You'll hear: What she and her family experienced that was her wake up call to use her talents to address climate change more broadly What kinds of stories they are doing and plan to do to reach a broader audience than the typical "eco" audience. Why language matters and how to talk about climate change to reach more people Plus, insightful career advice. And much more! "It's really important to me that not only am I coming to work every day and making money, but I'm also doing something that I feel is making an impact in the world. And at different times in my life, that's been different things. And I think tapping into what you need in your life at any specific moment.…And so always evaluating what you need and where you want to go, and not being afraid to have the conversation." Anna Robertson on Electric Ladies podcast   Read Joan's Forbes articles here. You'll also want to listen to (some of these are under the name Green Connections Radio): Lori Harrison-Kahan, Author of "The Superwoman" book about renowned female journalist who helped women gain the right to vote (Miriam Michelson) Marcia Chatelain, Ph.D, Professor of American History at Georgetown University on the role of black women suffragists in getting women the right to vote. Brooke Kroeger, journalist, professor and author of "The Suffragents" about the role of men in securing women the right to vote. Michele Wucker, thought leaders and author of "You Are What You Risk: The New Art & Science to Navigating an Uncertain World." Subscribe to our newsletter to receive our podcasts, blog, events and special coaching offers.. Thanks for subscribing on Apple Podcasts or iHeartRadio and leaving us a review! Follow us on Twitter @joanmichelson   and @electricgalspod