Clinic Marketing in 2026: What Works, What’s Dead, and What to Start Doing Now

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:What should we start, stop, and continue in 2026?You’ll hear:???? Why newsletters are usually garbage (and how to fix them)???? Planning your year: proactive vs. reactive❌ The death of Canva-text testimonial dumps✅ The real ROI of Facebook ads for workshops???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & morePlus: A listener question on converting social views to actual appointments.???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

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This episode is 54 minutes long.

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This episode was published on January 6, 2026.

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