Clinic Owners: You’re Wasting Money on Time, Not Outcomes!

Most PTs were taught to treat in 60-minute chunks. But what if the real value isn’t in the time... but the outcome?In this episode, Jimmy sits down with Tony Maritato and Dave Kittle to unpack how physical therapists can stop marketing “minutes” and start delivering results. They dive into shorter sessions, clinic models, live selling, CEU partnerships, and the massive potential of selling outcomes over time.Plus: a brainstorm on flipping leftover clinic time into high-converting, half-off offers. Think Groupon, but smarter — and built for PT.If you’re a clinic owner, cash-based therapist, or entrepreneurial rehab pro… this is your roadmap to thinking like a modern healthcare business.