Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry

Send us a text What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends?   Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP/GM, Skin Care, Estée Lauder Companies UK & Ireland! She dives into digital innovation, personalised beauty marketing, and how iconic brands like Clinique stay ahead in today’s fast-moving retail landscape. In this episode, you’ll learn: - How Clinique’s AI-powered tools like 'Clinical Reality' redefine personalisation - The power of consumer-first marketing strategies and why understanding behaviours beats demographics - The secrets behind viral products like 'Black Honey Lipstick' and creating shareable brand experiences - How trends like 'Skinimalism' and 'Glass Skin' are transforming beauty marketing across generations - Why TikTok is crucial for connecting with Gen Z & Millennials, and how Estee Lauder drives organic buzz Whether you’re in beauty, retail, or just love seeing brands push boundaries, this episode is packed with must-know insights and fresh ideas straight from the top of the industry! Connect with Karen: https://www.linkedin.com/in/karen-ehrlich/ Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/