Clio Cloud 2017: The Perks of being a Demand-Driven Organization

It’s sometimes hard to see your law firm as a business, especially one driven by the customer, but the success of companies like Avvo has shown that using demand-driven tactics can sometimes be what allows a business to thrive. In this On the Road report from the 2017 Clio Cloud conference, host Chris Anderson talks to Mark Britton, founder of Avvo, about what it means to be a demand-driven organization and why more lawyers should invest in client feedback. Mark gives his tips on the best way to communicate with clients and questions you can ask them to get truly honest, valuable information. Mark Britton is the founder, CEO, and President of Avvo, an online legal forum and directory. Learn more about your ad choices. Visit megaphone.fm/adchoices