EPISODE · Feb 27, 2026 · 7 MIN
(CLIP) Don't Say This To Your Kids...Say THIS Instead
from Be Wealthy
Michael Bernoff breaks down why the phrase "I'm proud of you" actually trains kids to chase external validation — flooding them with serotonin that makes them dependent on your approval. The fix is simple but counterintuitive: say "you should be proud of yourself" instead. He walks through the Joe basketball story to show exactly how this plays out, then applies the same principle to managing real estate teams.JOIN THE BE WEALTHY MASTERMINDWant to join a room of entrepreneurs who think bigger about money? Email [email protected] with the subject line "Be Wealthy Podcast MM" to learn more.From the full episode: Why Average Thinking Keeps You Broke | Be Wealthy Podcast #30Watch the full episode: https://youtube.com/@bewealthybrettTIMESTAMPS0:00 The Problem with "I'm Proud of You"1:30 Serotonin and Approval Addiction2:45 The Joe Basketball Story4:15 Give Power Back to Others5:30 Applying This to Your Team6:30 The Simple FixGUEST INFOMichael Bernoff - Bestselling Author, Performance Coach, Founder of Human Communications InstituteWebsite: michaelbernoff.comInstagram: instagram.com/michael_bernoffBook: Average Sucks - averagesucks.comText "INFLUENCE" to 480-800-8051BOOKS & RESOURCES MENTIONED- Average Sucks by Michael BernoffGET CONNECTEDWebsite: www.BeWealthy.comYouTube: youtube.com/@bewealthybrettInstagram: instagram.com/bewealthybrettFacebook: facebook.com/brettbewealthyX/Twitter: x.com/bewealthybrettFREE RESOURCESFree Tools & Downloads: https://www.bewealthybrett.com/resourcesCost Segregation Studies & 45L Tax Credit: SingleFamilyCostSeg.comInfinite Banking Education: SaveLikeaBank.comSelf-Directed IRA: MaxOutRetirement.comTrust & Entity Structure: SetupMyEstate.comOff-Market Deals & Direct Mail: TheMagicMailers.com1031 Exchange: Exchange1031Now.comBookkeeping & Financial Services: BooksOffMyPlate.comPPC & Digital Marketing for RE Investors: ScaleMyDeals.comABOUT THE SHOWThe Be Wealthy Podcast brings entrepreneurs the strategies to grow their business — then teaches them how to think about their money. Because wealth is far more than money — it's freedom. Hosted by Brett Tanner & co-pilot Katelyn Mitchell.Mission: Get Free.DISCLAIMERBe Wealthy and its affiliates do not provide tax, legal, or accounting advice. This material has been prepared for informational and entertainment purposes only, and should not be relied on for tax, legal, or accounting decisions. Always consult your own advisors before taking financial action.
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(CLIP) Don't Say This To Your Kids...Say THIS Instead
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