CLIP: She Pitched 100 Investors, Here's What Happened | Founder of JUDE episode artwork

EPISODE · Jun 7, 2026 · 5 MIN

CLIP: She Pitched 100 Investors, Here's What Happened | Founder of JUDE

from What It Takes with Olly Fawcett · host Olly Fawcett

Full episode here: https://www.youtube.com/watch?v=IH8Xvqk2ZykPeony Li built Jude, a women's bladder health brand, in a category that almost nobody would fund, talk about, or believe in. Two years after appearing on Dragon's Den, she's doing £16 million in revenue and growing.In this episode, Peony talks about growing up in Hong Kong with entrepreneur parents she rarely saw, moving to the UK alone at 15, leaving investment banking because her intellectual curiosity was being suffocated, and how distributing 6 million pieces of PPE from her living room gave her the startup capital for Jude.Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35Follow Peony:https://www.linkedin.com/in/peonyli/https://www.wearejude.com/ecommerce/products/bladder-care-supplements-ppc?utm_source=google&utm_coupon=PPC20&tw_source=google&tw_adid=797298311884&tw_campaign=23562158549&tw_kwdid=kwd-1883578752614&gad_source=1&gad_campaignid=23562158549&gbraid=0AAAAAoRTlsGydo1cUDo6jv6rA7aXbVTSt&gclid=Cj0KCQjw_vnQBhCxARIsADcZyxIH_CX73-G9bGzZxmK47J2Ep3cN_HfK204shkfU1CF5wSPcVWjccAgaAq1aEALw_wcB

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CLIP: She Pitched 100 Investors, Here's What Happened | Founder of JUDE

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