CLIP:  The McDonald's Ball Pit of Fitness episode artwork

EPISODE · Jan 29, 2026 · 3 MIN

CLIP: The McDonald's Ball Pit of Fitness

from The Action Catalyst

Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, explains why the fitness industry is like the McDonald's ball pit, and what AI has taught his team about the behavior of it's gym members.Hear Dave's full interview across Episodes 497 and 498 of The Action Catalyst.

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CLIP: The McDonald's Ball Pit of Fitness

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How long is this episode of The Action Catalyst?

This episode is 3 minutes long.

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This episode was published on January 29, 2026.

What is this episode about?

Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, explains why the fitness industry is like the McDonald's ball pit, and what AI has taught his team about the behavior of it's gym members.Hear Dave's full interview...

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