EPISODE · May 20, 2026 · 5 MIN
CLIP: We Had £10k, Needed £20k and Put It All on an Amex. Here's What Happened...
from What It Takes with Olly Fawcett · host Olly Fawcett
Wynter Karo quit her corporate grad scheme at Sky at 24, called her co-founder Alice, and asked a question nobody had answered yet: why hasn't anyone made a pre-batched spicy margarita?Two months later, Pimentae was on Companies House.In this episode, Wynter gets into the full story, from product development during lockdown, nearly losing their first Waitrose listing to a blending disaster worth £25k, outselling Patrón at Taste London, landing Diageo's Distl Ventures backing, and building a festival activation model that now makes up 25% of their total revenue.Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35Follow Wynter:linkedin.com/in/wynter-karo-01076010bhttps://www.pimentaedrinks.com/?srsltid=AfmBOorqg1QOx_fgL7dqQVzlxLqxrMWIol-0Drjr0EKhA6aqes1jDnx5
What this episode covers
Wynter Karo quit her corporate grad scheme at Sky at 24, called her co-founder Alice, and asked a question nobody had answered yet: why hasn't anyone made a pre-batched spicy margarita?Two months later, Pimentae was on Companies House.In this episode, Wynter gets into the full story, from product development during lockdown, nearly losing their first Waitrose listing to a blending disaster worth £25k, outselling Patrón at Taste London, landing Diageo's Distl Ventures backing, and building a festival activation model that now makes up 25% of their total revenue.Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35Follow Wynter:linkedin.com/in/wynter-karo-01076010bhttps://www.pimentaedrinks.com/?srsltid=AfmBOorqg1QOx_fgL7dqQVzlxLqxrMWIol-0Drjr0EKhA6aqes1jDnx5
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CLIP: We Had £10k, Needed £20k and Put It All on an Amex. Here's What Happened...
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