Close More Insurance Deals With AI - Mike Kratzer and Lily Patrascu

Entrepreneur Shares How To Close More Insurance Deals With AI - Mike Kratzer and Lily Patrascu Mike Kratzer, founder and CEO of City Twig since 2012 and former owner of Lower Fees Inc., which he sold to Bankrate.com in 2008, helps insurance professionals close more deals through AI innovation. With his platform Hooli, he enables agents to use their own customer data to identify new sales opportunities, automate outreach, and make smarter recommendations. Hulii’s AI agents assist with campaigns, comparisons, and follow-ups, ensuring no client falls through the cracks. Mike emphasizes that AI doesn’t replace agents—it enhances efficiency, confidence, and revenue growth by learning from each user’s unique book of business. About The Guest Mike Kratzer is the entrepreneurial force behind CityTwig, where he has served as founder and CEO since 2012. His journey as a business builder began years earlier when he launched Lower Fees, Inc., a company he successfully sold to Bankrate.com in 2008. That early exit cemented his reputation as a savvy strategist with a sharp eye for opportunities in data-driven industries. With CityTwig, Kratzer set out to modernize the insurance sector, an industry often slow to embrace change. Under his leadership, the company has built one of the largest verified business databases in the United States and developed proprietary analytics tools that help carriers and agents work smarter, not harder. This vision led to the creation of **Hulii**CityTwigs AI-powered sales assistant, which leverages the company's exclusive data to help insurance professionals spot hidden opportunities, find high-value prospects, and grow their books of business faster. Kratzer's influence extends beyond the boardroom. He is a recognized voice in the in surtech space, contributing to industry publications like *Digital Insurance*, where he shares insights on the evolving role of AI and data in transforming how insurance products are marketed and sold. Today, Mike Kratzer continues to lead CityTwig and Hulii with the same entrepreneurial drive that fueled his early successes pushing the boundaries of how technology, data, and human expertise can combine to deliver a smarter, more connected future for the insurance industry. For More Info About Mike Kratzer, visit: https://www.linkedin.com/in/mike-kratzer-38794516/ Timestamp 00:00 Introduction to AI in Insurance 00:35 The Role of AI in Insurance Success 01:50 How Hulii AI Enhances Insurance Sales 04:32 Additional Benefits of Hulii AI 07:22 Common Mistakes and How Hooli AI Helps 08:33 Development and Functionality of Hulii AI 09:31 Global Reach and Additional Insights About The Host Lily Patrascu is an ultra-creative book publisher and personal brand strategist for thought leaders, CEOs, luxury influencers. As an influencer, bestselling author, copywriter, global speaker, she supports busy entrepreneurs to find their message and share it with millions of people. Feel free to connect with me or find out more about my book publishing/influential entrepreneur events/speaking/ projects here: https://linktr.ee/lilypatrascu & https://www.lily.global I am launching a few collaborative books: on property wealth strategies, confidence, millionaire secrets, health tools, AI, and seeking influencers with large communities to promote their expertise with the books. I can help you write/ghostwrite and publish your books in 90 days. Message me (Lily) on +447557351222 to collaborate. If you want to be featured on this podcast, and you're a successful entrepreneur able to share about how you grew your company, book your spot here: http://www.lily.global/podcast #MikeKratzer #LilyPatrascu #AIForBusiness #InsuranceSales #AIAutomation #SalesSuccess #BusinessGrowth #EntrepreneurMindset #DigitalTransformation #AIPoweredSales - *********************************************************** Getting featured is free. 🎧 Listening is free. 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