Closing Deals at a Restaurant Technology Company During COVID-19 with Marybeth Sheppard of SEVENROOMS

Marybeth Sheppard spent years working at a B2B marketing agency before joining Seamless, the online food-ordering service owned by Grubhub. She spent more than five years there, marketing the product to hedge funds, law firms, tech companies — really, anyone who was ordering large amounts of food or catering company events. Now, Marybeth serves as the Senior Vice President of Marketing at SEVENROOMS, a hospitality technology company.  On this episode of Tech Qualified, Justin Brown interviews Marybeth, who is more than three years into her time at SEVENROOMS. She talks about the process of growing her marketing department to a team of eight, how her team works closely with the sales department and how she keeps her employees motivated. Marybeth also addresses how COVID-19 has reshaped day-to-day life for SEVENROOMS, a company that focuses heavily on the restaurant industry. She shares the steps the SEVENROOMS marketing and sales departments have taken to continue to drive leads and close deals despite the shuttering of restaurants around the country.This episode is produced by New North.  New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.