EPISODE · Jul 2, 2026 · 7 MIN
Closing On the Objection
from Your Five Minute Fix: Small Episodes. Stronger Skills. Bigger Sales. · host Gene Hoffman
At the heart of this episode is a simple truth: customers don’t push back on price because they’re difficult — they push back because they’re unsure. When you understand their concerns, their priorities, and the purpose behind their purchase, you stop reacting to the objection and start guiding the decision.
What this episode covers
At the heart of this episode is a simple truth: customers don’t push back on price because they’re difficult — they push back because they’re unsure. When you understand their concerns, their priorities, and the purpose behind their purchase, you stop reacting to the objection and start guiding the decision.
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Closing On the Objection
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