Closing Technique: the Trial Close
from Weekly Sales Tips with Alen Mayer Hosted by Alen Mayer, Sales Expert
To be successful in closing, you must have the will to win. Selling is a win-win situation or it’s a lose-lose situation. There is no “fence-sitting” involved here. It’s all or nothing, and adopting a winner’s attitude will take you far along the road to success. Closing should not be a separate event from the rest of your presentation – it should be integrated into the proposal and it should flow naturally and easily. But, just like the rest of the process, closing should be planned. There are many closing techniques and you need to master them and keep them stored away for future use. The secret of successful closing is not in the technique that you will use, but to know when to close. The Trial Close asks for an opinion and not a decision. Listen to learn more.
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