Closing the say-do gap: what live experiments reveal that surveys miss with Kate O'Keeffe

Consumers often behave very differently from what they say in surveys, creating a critical gap in how decisions are made. In this episode of The Curiosity Current, Kate O’Keeffe, CEO and co-founder of Heatseeker, explains why traditional research methods struggle to predict real-world behavior. She explores how live market experiments help teams identify true buying drivers, validate decisions before launch, and generate insights that reflect actual customer actions rather than stated intent..This episode explores how live experiments reveal what actually drives decisions.