EPISODE · Mar 17, 2026 · 27 MIN
Cloud Architecture That Actually Grows Businesses
from The Charleston Marketing Podcast · host Charleston AMA
How are we doing? Who do you want to learn from next? Text us with notes and ideas.AI is moving so fast that most teams feel like they’re drinking from a fire hose, but the real advantage still comes from fundamentals: solid cloud architecture, clear data flows, and a plan that ties technology to business outcomes. We sit down with Will Horn of GDNA, an experienced technologist and AWS partner, to unpack what he calls the Agentic Cloud and how AI agents are changing the way companies build, automate, and scale.We get specific about what “cloud transformation” means for different organizations. For startups, it’s about nimble prototypes, SaaS unit economics, and architecture that can survive growth. For SMBs, it’s often legacy modernization, operational efficiency, and turning messy processes into digital systems that can be measured and improved. For enterprises, it’s innovation velocity, cost efficiency, and opening new markets without ballooning labor or risk.Will also shares a powerful framework he calls the Minimal Viable Journey, a way to map how data moves through a business and where value is created or lost. That lens makes AI strategy far more practical: it helps you prioritize the right use cases, understand data readiness for LLMs, and avoid building “cool” tools that never deliver ROI. We close by zooming out to the Charleston tech ecosystem, how to plug in locally, what’s missing, and what could be possible over the next two years.If you found this useful, subscribe for more conversations like this, share the episode with a founder or operator who’s trying to make sense of AI agents, and leave a quick review so more people can find the show.South Carolina Research Authority (SCRA) is a public, nonprofit organization that fuels South Carolina’s innovation economy by supporting technology-based startups, academic research, and industry partnerships. Through funding, coaching, and its investment arm SC Launch, SCRA helps early-stage companies grow, commercialize ideas, and scale within the state’s key innovation sectors.Support the showTitle Sponsor: Charleston American Marketing AssociationPresenting Sponsor: Charleston Media SolutionsAnnual Sponsor: SCRA; South Carolina Research AuthorityQuarterly Sponsor: King and ColumbusCAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen, Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.comProduced and edited: RMBO AdvertisingPhotographer | Co-host: Kelli MorseScore by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenuStudio Engineer: Brian Cleary and Mathew ChaseYouTube...
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How are we doing? Who do you want to learn from next? Text us with notes and ideas. AI is moving so fast that most teams feel like they’re drinking from a fire hose, but the real advantage still comes from fundamentals: solid cloud architecture, clear data flows, and a plan that ties technology to business outcomes. We sit down with Will Horn of GDNA, an experienced technologist and AWS partner, to unpack what he calls the Agentic Cloud and how AI agents are changing the way companies build...
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Cloud Architecture That Actually Grows Businesses
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