CMO Chats | Gloria Fluxà, CMO at Submer

Gloria Fluxa, CMO at Submer, talks about integrating AI into marketing strategies, the importance of sustainability, and the challenges of keeping up with technological advancements. Episode Highlights Integrating AI in Marketing Strategies: Explore how Submer leverages artificial intelligence to transform customer interactions and enhance marketing efforts. The discussion includes the significant impact of AI on improving campaign effectiveness and increasing customer engagement. Sustainability as a Core Principle: Delve into Submer's commitment to sustainability, highlighting specific strategies aimed at reducing the company's carbon footprint and integrating sustainable practices throughout its marketing activities. Challenges of Technological Advancements: Understand the challenges marketers face in keeping pace with rapid technological changes. Insights are shared on staying relevant and effective in the ever-evolving landscape of digital marketing. Impactful AI-driven Campaigns: Analyze a successful marketing campaign influenced by AI technologies that led to a 50% increase in engagement, demonstrating the practical applications and results of integrating AI into marketing strategies. The Future of Marketing and Sustainability: The episode discusses the evolving role of sustainability in marketing efforts and how companies can benefit from adopting eco-friendly practices. Navigating Rapid Technological Changes: Gain insights into the complexities of adapting marketing strategies to keep up with technological advancements, highlighting their essential role for long-term success in the industry. Building a Resilient Marketing Strategy: The episode covers the importance of resilience in marketing, elaborating on strategies to ensure that marketing efforts remain impactful despite changing market conditions and technological disruptions. As we wrap up this insightful episode, we've gained invaluable insights into the world of B2B marketing, diversifying strategies, and the ever-evolving role of a CMO. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions, and hearing career advice from these leaders. Learn insider knowledge by listening to our podcast. Find the full video interview ⁠here⁠. Subscribe to our ⁠CMO Chats Newsletter⁠: https://www.linkedin.com/newsletters/cmo-chats-6952923865652019200/ #CMOChats #OrtusChats #knowledgesharing #andtherestismarketing