CMO Confidential: Purplebricks CMO Ben Carter on the perfect marriage between digital and traditional media

CMO Confidential is a new series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA.Ben joined online estate agent Purplebricks in November last year as CMO after five very successful years at Just Eat where he was global director of restaurants and strategic partnerships.He was previously marketing director at Notonthehighstreet and director of digital at Betfair.In the podcast he discusses the need for a perfect marriage between brand building across traditional media and digital channels and how to build brand fame through the use of tradition channels underpinned by smart digital thinking and performance media.The conversation ranges from the changing role of the CMO, the in-housing trend and the role of agency partnerships to why today the CMO has to sit at the heart of any business to be focussed fully on the customer.