CMO Diaries: Brand Is the Moat, Inside a Rebrand, and the Future of Marketing with Leadfeeder CMO Jillian Als

This week's episode: cool people doing cool shit at cool companies.Chelsey sits down with Jillian Als, CMO at Leadfeeder, where she runs brand, demand, and revenue at a global scale. After nearly 20 years in B2B SaaS, Jillian has done the demand gen CMO playbook and is now leaning hard into brand as the moat.Jillian breaks down how she rebranded Dealfront back to Leadfeeder in 90 days, why brand is the most underrated unlock in an AI-disrupted GTM world, and how to make in-person marketing pencil out even when your average deal size is small.In this episode, Jillian covers:Why brand is the new moat (and why the demand gen CMO era is shifting)How she pulled off a full rebrand in 90 days with a remote teamThe narrative work that has to happen before the visual identity doesWhy marketers smell BS faster than any other audienceHow to make in-person marketing work on a transactional, lower ACV businessHow to build a business case for IRL budget when you have zero to startThe "warm bound" play replacing spray and pray outboundWhere AI is actually unlocking creativity (and where it's just hype)Such a fun listen with one of the sharpest marketing voices in B2B SaaS.Follow Jillian on LinkedIn and check out Leadfeeder.LinkedIn: https://www.linkedin.com/in/jillianals/Leadfeeder: https://www.leadfeeder.com/Follow the show and subscribe so you never miss an episode!Growth Department slows the conversation down so founders and business leaders can go further, faster.If this episode helped you think differently, follow the show and share it with someone building alongside you.