CMO Dilemmas and Content Strategy - with Michael Brenner of NewsCred episode artwork

EPISODE · Dec 31, 2014 · 25 MIN

CMO Dilemmas and Content Strategy - with Michael Brenner of NewsCred

from SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Note: part one of this podcast, which hits on why Michael is betting his career on content marketing, is featured on Jon's new "Busting the Omnichannel" podcast series.

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CMO Dilemmas and Content Strategy - with Michael Brenner of NewsCred

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This episode was published on December 31, 2014.

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In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the...

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