EPISODE · Dec 31, 2014 · 25 MIN
CMO dilemmas and the content challenge - part two
from Busting the omnichannel - enterprise hacks and chats
In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of http://www.diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Yes, you can get Busting the Omnichannel on iTunes.
What this episode covers
In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of http://www.diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Yes, you can get Busting the Omnichannel on iTunes.
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CMO dilemmas and the content challenge - part two
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