CMO Dina Keenan on Building Marketing Teams

Dina Keenan is a marketing leader with deep experience in CPG, retail, fashion, and beauty. She recently served as CMO of New Seasons Market, where she led a high-performing team in a period of rapid growth for the company. Dina emphasizes connection and purpose in her work and has a passion for building effective teams. We get into the details of CMO hiring and more. Highlights from our conversation include: • Which skills and competencies to look for when hiring a CMO (4:02)• How to evaluate the analytical capabilities of a CMO candidate (6:39)• The importance of having a creative vision as a CMO (7:33)• How CMOs are developing both art and science skills today (8:25)• How to look for values alignment when interviewing CMOs (9:46)• Dina’s experience coming into purpose-driven brand (11:24)• How to assess an existing team as a new CMO (13:44)• How Dina structures her teams (14:50)• What steps she takes when a team member doesn’t succeed in their role (16:38)• How Dina identifies future leaders (20:23) Visit HowIHire.com for transcripts and more on this episode. Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.