CMO Latam 165 | Karla Traconis de BIC: La cultura como motor de crecimiento para las marcas

Karla Traconis dirige el 65% del negocio de BIC en México y Ecuador. En este episodio: cómo colecciones limitadas de fútbol y cultura mexicana generaron rotación sin campaña masiva, por qué un dato sin narrativa no mueve decisiones en el C-suite, y qué cambió en su liderazgo después de 10 días en silencio absoluto._________________________________________________________________________CMO Latam es el podcast de Naranja Media donde Daniela Arias conversa con los líderes de marketing de las empresas más relevantes de Latinoamérica: estrategia digital, liderazgo empresarial, brand marketing y las decisiones reales que construyen marcas desde adentro.🔔 Suscríbete a nuestro newsletter: https://substack.com/@cmolatamYa puedes disfrutar de nuevos episodios en video, síguenos en youtube https://www.youtube.com/@cmo_latam Hosted on Acast. See acast.com/privacy for more information.

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CMO Latam 165 | Karla Traconis de BIC: La cultura como motor de crecimiento para las marcas

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