CMO Latam 166 | Luis Godínez de Levis: Aprende a hacer estrategias de marketing globales y locales exitosas

En este episodio de #CMOLatam hablamos con Luis Godínez, CMO de Levi's, con más de 15 años de experiencia en marketing dentro de la industria del retail.Una charla sobre liderazgo, manejo de personal y lo que realmente significa dirigir marketing en mercados globales. Hablamos de:Por qué medir el retorno del branding dos veces al año no es un ejercicio académico — es la forma en que un CMO educa al CFO, al CEO y al resto de la organización sobre lo que hace marketing, antes incluso de poder ejecutarlo.El brief estratégico como el lenguaje de negocios que conecta marketing con el resto de la empresa.La importancia de localizar sin perder la esencia global de la marca.Lo que aprendió dirigiendo Nike México, donde lograron el share más alto del mundo en el negocio de mujeres — medido en proporción del negocio total, no en dólares absolutos._________________________________________________________________________CMO Latam es el podcast de Naranja Media donde Daniela Arias conversa con los líderes de marketing de las empresas más relevantes de Latinoamérica: estrategia digital, liderazgo empresarial, brand marketing y las decisiones reales que construyen marcas desde adentro.🔔 Suscríbete a nuestro newsletter: https://substack.com/@cmolatamYa puedes disfrutar de nuevos episodios en video, síguenos en youtube https://www.youtube.com/@cmo_latam Hosted on Acast. See acast.com/privacy for more information.

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CMO Latam 166 | Luis Godínez de Levis: Aprende a hacer estrategias de marketing globales y locales exitosas

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