CMO of Athletic Brewing, Pepsi, Heineken & American Express | Andrew Katz | CMOWeekly

We were excited to have Andrew Katz, the CMO of Athletic Brewing Company, joining us. With over two decades of experience in the marketing world, Andrew has led transformative campaigns for some of the biggest brands across industries such as food and beverage, finance, and alcohol. Andrew's journey in marketing began with roles at renowned companies such as PepsiCo and American Express, where he played pivotal roles in developing and executing innovative advertising strategies. At PepsiCo, he spearheaded the Refresh Everything campaign, which repositioned the Pepsi brand, and later led the marketing efforts for iconic brands like Mountain Dew and Soba. His career took a significant leap when he joined the Heineken Company as the VP of marketing for DOS X, where his strategic planning skills were instrumental in developing plans that helped the brand outperform the total beer category. His work earned him a 2017 Effie Gold Award for sustained performance. In 2021, Andrew took on the role of Chief Marketing Officer at Athletic Brewing Company, where he now leads the brand's growth and strategy in the competitive nonalcoholic beer market. His unwavering passion for innovative marketing and his expertise in building brand identity has been instrumental in Athletic Brewing's rise to prominence. Andrew also mentions You Right, a project he was involved in that [brief description of the project]. He brings a unique blend of creative insight and practical execution to his role. I founded Instructor, a virtual fitness platform, and am an indoor cycling instructor at Equinox.