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CMO of HelloFresh, Jorge Samayoa

EPISODE · Jan 15, 2026 · 28 MIN

CMO of HelloFresh, Jorge Samayoa

from Wharton Marketing Matters

Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs. Hosted on Acast. See acast.com/privacy for more information.

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CMO of HelloFresh, Jorge Samayoa

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