CMO of Rite Aid: From Bankruptcy to Brilliance, How Jeanniey Rebuilt After Filing Chapter 11

On today’s episode of Fall Forward, we had a conversation with Jeanniey Walden, the CMO of Rite Aid. In this episode, Jeanniey shares how her team navigated the challenges of marketing during Rite Aid's bankruptcy. Despite a tight or non-existent budget, she reveals the creative strategies they used to keep momentum going. Even though Rite Aid is out of bankruptcy, Jeanniey explains which elements of their marketing strategy they plan to continue using moving forward. Jeanniey opens about her personal journey with failure and how she's learned to embrace it. She believes that failure is a part of leadership that's not spoken about enough, and it's time to change that conversation. Jeanniey is a legend in her space, a must watch episode!