CMOs and Conversion: Turning Great Pipeline Into Closed-Won

Episode #232: Paul Taylor, Chief Marketing Officer and Senior Vice President at SS&C Blue Prism, explains why handoffs break buyer trust and conversion. He describes orchestration across marketing, sales, and success. He urges leadership to set one revenue story. He demonstrates how alignment enhances win rates and reduces churn.“The winners aren't necessarily those that are generating the most leads. They're the ones that are converting the right ones into lasting customers.” - Paul TaylorThis episode explores why conversion, not volume, is the ultimate growth differentiator. Paul shares how aligning leadership on a single revenue story transforms business culture, eliminates silos, and strengthens long-term customer relationships.Follow Paul Taylor on LinkedInFollow Steve MacDonald on LinkedIn