EPISODE · Dec 31, 2014 · 13 MIN
CMOs and the content challenge - part one
from Busting the omnichannel - enterprise hacks and chats
In this first of a two part "content challenges" series with Michael Brenner of NewsCred, Jon Reed of diginomica.com chats with Michael about the problems facing the digital CMO, the ROI of content, and why he has staked his career on content. Yes, you can get Busting the Omnichannel on iTunes.
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