CMOs and the content challenge - part one

from Busting the omnichannel - enterprise hacks and chats

In this first of a two part "content challenges" series with Michael Brenner of NewsCred, Jon Reed of diginomica.com chats with Michael about the problems facing the digital CMO, the ROI of content, and why he has staked his career on content. Yes, you can get Busting the Omnichannel on iTunes.

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This episode is 13 minutes long.

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This episode was published on December 31, 2014.

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