Skip to content
CMOs as showrunners episode artwork

Nov 5, 2025 58 min

CMOs as showrunners

from Hitmakers, Season 2 Hosted by Ana Andjelic

Why are AI brands opening cafés? Why does MiuMiu have a book club? Why does A24, a movie studio, have a membership club, a publishing arm, and now its own theater and bar? It’s not random. It’s a new operating model. And the best CMOs already know it. They’re not running marketing departments. They’re running production studios — orchestrating content, products, experiences, and collaborators like a showrunner builds a world. Today, we unpack why every business is now show business, why the modern CMO isn’t a marketer, but a showrunner, and what are the hidden formulas behind these operations. Welcome to the Season 2 of Hitmakers — the show that tracks how culture moves margins, multiples, and market cap. Find Hitmakers on Spotify, YouTube, or Apple podcasts. Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

CMOs as showrunners

0:00 58:26

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently asked questions

How long is this episode of Hitmakers, Season 2?

This episode is 58 minutes long.

When was this Hitmakers, Season 2 episode published?

This episode was published on November 5, 2025.

Can I download this Hitmakers, Season 2 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.