CMOs: From PowerPoint to Profits - Bridging the Gap

Introducing Daniel Christian, the Senior Vice President of Marketing at Tradesmen International. Daniel is a proficient bridge builder between marketing strategy and profitability. His distinctive perspective stems from his leadership experience in marketing, running customer support, and the incorporation of insights from all internal departments. This collection of experiences forms his unique approach, termed "internal thought leadership.” By bringing together external perspectives with internal teams and anchoring them to the company's vision and mission, marketers can become thought leaders, propelling growth. Daniel aligns the company's internal focus with customer needs through the concept of a common unit of measure, effectively closing the gap between customer desires and corporate profitability."Because of the absolute focus on the customer and extensive internal touchpoints across departments, marketing has a unique opportunity to establish internal thought leadership by aligning the external and internal strategies of the company into a roadmap that the team can take to stay one step ahead of the competition.” - Daniel ChristianTopics covered:Establishing internal thought leadershipVisualizing the story for internal teamsCustomer KPIs in a new lightFilling the marketing gapWhen done right, content is more than vitalThe one measure that moves the P&LFollow Daniel Christian on LinkedInFollow host Steve MacDonald on LinkedIn