CMO’s Guide to Saying No to Your Board and Keeping Your Job

In this episode of The Marketing Front Lines, we speak with Stephanie Seril, Head of Marketing at Tough Leaf. Tough Leaf is transforming the construction industry by helping general contractors source and manage small and certified subcontractors through their service-based platform, with their first SaaS product launching this fall. After seven months at the company, Stephanie is building marketing foundations from the ground up in an industry that can be both visionary and stuck in traditional ways. Her marketing philosophy centers on clarity, empathy, and compounding value - focusing on consistent trust-building rather than flashy one-off campaigns. Topics Discussed: Navigating marketing in the traditional construction industry Building marketing foundations at a Series A company Managing small teams while maintaining strategic and tactical execution Standing firm against executive pressure on content gating strategies Transitioning from service-based to SaaS product marketing Developing persona-specific nurture campaigns across seven ICPs Leveraging founder-led content and executive outreach programs   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM