EPISODE · Oct 17, 2023 · 30 MIN
CMOs: How to Ensure that the Right Stuff Gets Done
from C-Suite Sales & Marketing Perspectives
David Howard, the VP of Marketing at Buzzboard, talks us through how getting the right stuff done in marketing requires careful planning, alignment with other departments, marketing operations, and a focus on content creation and measurement. "You always have time to get organized." - David HowardDavid discusses the importance of backward planning and, setting clear goals to avoid missing deadlines, and running from one activity to the next.Follow David Howard on LinkedInFollow host Steve MacDonald on LinkedIn
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What this episode covers
Introducing David Howard, VP of Marketing at Buzzboard. With a background in demand gen and big data, David prioritizes getting things done in marketing with limited resources. He emphasizes the importance of backward planning, using abstracts as planning tools, and creating a matrix to identify content gaps.
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CMOs: How to Ensure that the Right Stuff Gets Done
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