EPISODE · Oct 19, 2023 · 31 MIN
CMOs: How to Execute the Perfect Buyer's Journey
from C-Suite Sales & Marketing Perspectives
Staci Firios, a 3x B2B CMO with over 25 years of marketing experience, discusses the challenges of the non-linear buyer's journey and the need for a multi-channel strategy. She also highlights the importance of combining "book smart" marketing theory with "street smart" customer insights to create an optimal buyer experience. "Nothing interesting happens in the office. Get out of the office, have conversations, know your customers, understand their challenges." - Staci FiriosShe emphasizes the role of content in the buyer's journey and its impact on revenue growth. She shares examples of how analyzing the buyer's journey and optimizing content can significantly increase conversions and revenue."We were able to get a 20 percent increase in conversions from fixing two drop-off points in the buyer's journey." - Staci FiriosFollow Staci Firios on LinkedInFollow host Steve MacDonald on LinkedIn
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What this episode covers
Staci Firios is a 3x B2B CMO with over 25 years of experience in marketing and communications. She has worked with large, well-funded organizations and smaller, more agile B2B tech companies. Click through to learn her insights on creating the perfect buyer's journey without forcing them into a predefined funnel.
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CMOs: How to Execute the Perfect Buyer's Journey
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