EPISODE · Oct 19, 2023 · 28 MIN
CMOs: How to Repair a Broken Marketing Department
from C-Suite Sales & Marketing Perspectives
Tanya Stricker, VP of Marketing for CloudGen, shares her expertise in fixing broken marketing departments. She discusses indicators of a broken department, such as missed goals and turf wars, and emphasizes the importance of listening to team members and fostering teamwork."You have to be intentional about fostering relationships in the workplace." - Tanya StrickerTanya highlights the need for personal connections in a remote work environment and suggests activities like one-on-one meetings to build relationships. She also emphasizes the significance of understanding team members' career objectives and providing opportunities for growth. Ultimately, Tanya emphasizes the art of listening and treating team members as individuals.Follow Tanya Stricker on LinkedInFollow host Steve MacDonald on LinkedIn
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What this episode covers
Tanya Stricker is the VP of Marketing for an enterprise B2B software company, CloudGen. With her extensive experience leading marketing teams in numerous SaaS companies, Tanya has become an expert in fixing broken marketing departments and building high-performance marketing teams.
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CMOs: How to Repair a Broken Marketing Department
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