EPISODE · Oct 23, 2023 · 31 MIN
CMOs: Internal Marketing's Vital Significance
from C-Suite Sales & Marketing Perspectives
Charlie Riley, one of the top 50 marketing influencers to follow, emphasizes that when departments work in silos, valuable feedback and insights get lost. Internal marketing ensures customer feedback reaches the right teams, leading to better marketing campaigns and sales strategies."Internal marketing has to be intentional. Get started today at trying to help bridge gaps between departments." - Charlie RileyCharlie suggests creating a culture of sharing feedback and success stories and educating the C-suite on the role of marketing. Charlie also emphasizes the significance of content in sparking conversations and fostering innovation within the organization.Follow Charlie Riley on LinkedInFollow host Steve MacDonald on LinkedIn
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What this episode covers
Meet Charlie Riley, a VP of Marketing with 20+ years of experience, recognized as a top 50 marketing influencer. He emphasizes that internal marketing is vital, fostering collaboration and cohesion by cultivating a communicative culture within organizations – the glue for departmental unity and success.
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CMOs: Internal Marketing's Vital Significance
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