CMOs: Is Community-Led Marketing One of Your Biggest Blind Spots?

💡 Kathleen Booth, SVP of Marketing and Growth at Pavilion, shares her extensive knowledge and insights into how community-led marketing can serve as a game-changing strategy for businesses today. Kathleen Booth delves into the evolution and significance of community-led marketing, spotlighting how shifts in buyer behavior have catalyzed its rise.💡"Community has become a cheat code because we can get answers that are often better than what we would find online, just as fast or even faster. The big difference is that we know and trust the source."With her invaluable background, including running a HubSpot partner agency and leading community marketing at Pavilion, Kathleen discusses why community involvement can surpass traditional SEO and advertising efforts. By emphasizing trust and shared practices, she outlines the distinct advantages of participating in engaged communities to amplify brand presence and foster organic growth.Follow Kathleen Booth on LinkedInFollow host Steve MacDonald on LinkedIn