EPISODE · Sep 26, 2023 · 27 MIN
CMOs: Leveraging AI to Enhance Marketing Strategies
from C-Suite Sales & Marketing Perspectives
Maria Osipova, CMO at Penny AI, discusses the role of AI in marketing and how it can augment, rather than replace, marketing teams. She emphasizes the need for marketers to understand the different subsets of AI and to start small by identifying areas where AI can improve efficiency and output."AI is like 10, 15 different technologists with different capabilities, different risks and limitations." - Maria OsipovaMaria shares examples of how AI has been applied in marketing departments, from generating content to optimizing websites, assisting with strategic decision-making, and more. She also highlights the importance of asking specific, well-structured questions to get the best results from AI tools.Follow Maria Osipova on LinkedInFollow host Steve MacDonald on LinkedIn
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What this episode covers
Meet Maria Osipova, the CMO at Penny AI who has over 20 years of experience in marketing and a deep focus on revenue alignment. She is currently writing a course on AI and has extensive knowledge of the topic. In this interview, we talk about understanding, working with, and executing AI in your marketing efforts.
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CMOs: Leveraging AI to Enhance Marketing Strategies
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