CMOs Speak: CEOs Are Undervaluing Brand

An episode of the SaaS Half Full podcast, hosted by Lindsey Groepper, titled "CMOs Speak: CEOs Are Undervaluing Brand" was published on July 26, 2023 and runs 7 minutes.

July 26, 2023 ·7m · SaaS Half Full

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Episode Description

What do CMOs wish more CEOs understood about marketing?

It's the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we're bringing you a compilation of our guests' answers and biggest wish: that more CEOs understood not everything in marketing can be measured.

Check out the full episodes for all of the guests featured in this episode: https://www.blastmedia.com/resources/?type=podcast
Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
Learn more about BLASTmedia: https://www.blastmedia.com/

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