CMOs: The PE-Backed B2B Marketing Model

Introducing Kevin Bobowski, a seasoned B2B CMO boasting 20+ years of SaaS expertise, now serving as CMO at AWARE—an AI data platform. Kevin's rich background includes roles within Private Equity and PE/VC-backed SaaS enterprises, providing valuable insights for any B2B CMO. "PE-backed models tend to be a little more structured and rigorous. The VC models tend to focus more on how to scale quickly, even if you're not doing so at the most efficient standards or opportunities." - Kevin BobowskiIn the PE world, the focus is on driving efficiency and solving core problems in the business. PE firms typically have a two to five-year timeline for their investments, aiming to set the company up for a successful exit. To achieve this, they have developed standard processes, playbooks, and approaches that can be applied across their portfolio of companies. Kevin emphasizes the importance of understanding the PE model as a marketer, as it offers valuable insights into efficient growth strategies. "Times change, and understanding the nuances of these two models can be beneficial. Knowing when to apply each approach is crucial. In a rapidly evolving market, being able to pivot between efficient growth and rapid scaling can give you a competitive edge." - Kevin BobowskiFollow Kevin Bobowski on LinkedInFollow host Steve MacDonald on LinkedIn