CMOs: The True Role of B2B Demand Gen & Customer Marketing

💡Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.💡Hunter discusses the importance of thought leadership in demand generation and customer marketing. He emphasizes the need for quality content that establishes trust and authenticity with prospects and customers.Hunter advises, "Volume is great, but if it doesn't drive the outcomes you want, it's ineffective. You need to focus on content that leads to meaningful engagement and prompts the audience to take action."Hunter also highlights the incredibly important role of customer marketing in driving revenue through upselling opportunities. He advises marketers to focus on metrics and data to track the effectiveness of their content and campaigns. The key takeaway is prioritizing thought leadership and customer engagement to achieve successful revenue growth.