CMOs: Why Is Marketing Losing Its Seat at the Table?

💡Edyta Malatrat, Chief Marketing Officer at Symfonia, delves into the substantial role of marketing in today's corporate landscape and how it often faces the challenge of maintaining its seat at the executive table. Edyta shares insights from her robust career journey, emphasizing the need for marketing leaders to blend strategic thinking with tactical prowess, foster strong relationships across the C-suite, and adopt a mindset of business ownership akin to brand managers in the FMCG space.💡" Show your board that you understand the market. Bring them the knowledge that they need to understand the market the company is in, whether it's the customer, whether it's the technology your customer is in, the market." - Edyta MalatratEdyta unravels common hurdles faced by CMOs, highlighting the rise of roles like Chief Revenue Officers and how they reflect the evolving demands on marketing. She underscores the importance of marketers staying connected to short-term revenues and long-term brand equity. With practical advice on leveraging data, understanding customers deeply, and positioning marketing as a business driver, Edyta offers a comprehensive roadmap for CMOs aiming to assert their value and strategic input within the executive team.Follow Edyta Malatrat on LinkedInFollow host Steve MacDonald on LinkedIn